Evidence of Action implies exactly what you’d think, a shot of a scene where it is clear that something has just happened. I decided that one of the best ways to illustrate such an event would be to shoot a broken object. Being very clumsy it wasn’t long before I dropped a plate, so grabbed my camera and captured the result.
Examples of illustrations regularly used in advertising include:
- Shields/umbrellas/fortifications and cupped hands (insurance)
- Emotional Displays, smiling to show people are happy with product/service and vice versa
- Companies create logos to make themselves instantly recognisable (Nike Tick)
- Feathers are used to illustrate that something doesn’t weigh very much
- Different shapes are used to symbolise many things, heart = “love”, crucifix = “hope and faith”, red cross = “help and rescue”
- Colours are used to symbolise emotions and temperature, red = “hot and passion”, blue = “cold”
- Growth; a shoot of a plant beginning to grow, silhouettes of 1 person at multiple stages of their life
- Excess; something overflowing
- Crime; white body outline, handcuffs, yellow tape, swag bag
- Silence; finger held to lips
- Poverty; people begging, starving children, people living in squalor
